Our Social Media Footprint

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A lot of our readers and subscribers are loyal fans via our blog. However, our social media footprint expands beyond just our blog. You may have noticed the links on the right of the page...if you click through to the website. If you're a subscriber, these links may have been lost on you. Below are a few other ways to connect with Hinda online.

Twitter

You can find us as @hinda_incentive on this microblogging site. We are fairly active on here and actually like to engage in conversation with others. It's a great conversational tool for us and we love to chat with anyone willing. This is also a venue where we post new videos, blog posts, and even a few fun photos from inside our own office.

LinkedIn

More of a LinkedIn fan? We can relate. There's a growing audience on LinkedIn. Though there isn't much opportunity for engagement from a brand perspective, anyone can follow our activity online. Simply click here or on the LinkedIn icon on the left of the page to follow us on LinkedIn. On our page you can see our new hires, most recent tweets and blog posts, and even learn (and recommend) some of our services like Custom Packaging or the Warehouse Dash.

YouTube

Want to get a more visual representation of who we are and what we do? Our YouTube page is a great start. The incentives industry has a habit of being hard to understand and our role in it isn't the easiest for many to wrap their heads around. These professionally produced videos tell viewers more about the Warehouse Dash, Custom Packaging, and other better information about Hinda in general. Click here to view our YouTube channel. If you're a registered user, subscribing to our channel would also be a pretty good start :)

Facebook

We've not done a lot on Facebook until recently but now like to hang out here online as well. Recently, we've created a new Welcome splash page for new visitors. The Welcome page shows off how to contact us via QR code, info and links to more info about the Warehouse Dash and Custom Packaging, along with some fun photos. In addition, our Fan Page is where we show off photos from inside the walls of our company, host all of our YouTube videos, and even post content straight from this blog. We've also integrated our Fan Page with our Places page. That way, if you ever have the pleasure of checking-in at our office, you'll link right to our fan page.

QR Codes

Using a service called JumpScan, we've made contacting us through mobile devices even easier. Using a scanner application on your smartphone, you can simply scan the 2D barcode on the right of our home page (will need to click through to see it) and pull up ways to contact us via phone, email and social stream with the simple touch of a button. Doesn't get much easier than that.

Want us to connect with you? Shoot some contact information in the comments below, drop a note through the contact page or send us a message via one of the above social channels. We'd love to hear from you!

The New LinkedIn Share Button

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You may or may not have noticed a new additional button below the normal tweet button. As of this past week, LinkedIn (finally) released a share button for its users to share professional content from the web (white papers, trade articles, presentations) with their business connections.

Though we do have a very active Twitter presence, the majority of our blog subscribers aren't heavy Twitter users. However, almost all of them are on LinkedIn. What else would you expect from a B2B audience?

The new feature should help build upon the rapidly growing social graph of the B2B world. Staying on top of industry trends is a priority of any serious business person. Several top sites like Bloomberg and the Huffington Post are already integrating this new feature. Want to have your own sharing option? Just click here and copy and paste the code provided.

If sharing isn't your thing, then there's always our free weekly roundup. Are you on board?

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LinkedIn's New Company Page Features

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In an attempt to become more interactive, LinkedIn has rolled out a few additional features on their Company profile pages. What used to be a purely static feature with no opportunity for interaction, company pages now have a couple of other features: recent tweets and a "Products and Services" tab. What do these features provide? More importantly - how are we using them here at Hinda?

Recent Tweets

This is mainly an addendum to the already existing blog tab toward the bottom of the Company page. Is a company on Twitter? What are they talking about? With the exception of @ replies, this new tab shows up-to-date tweets from the company. On our page, you can see how we are contributing to the conversation online. By taking a look at what we - or another compay - are saying, viewers can judge whether or not we're not only worth the company follow on LinkedIn but also worth a Twitter follow. The recent tweets tab also gives insight to the personality and thought sharing on part of the company.

Products and Services

This is most likely the biggest addition to the company page. Companies now have the ability to feature any key products or services of there business to their profile page. On the surface this only appears as just another traditional marketing medium (which it sort of is) but it comes with a twist:

Recommendations.

Is there a LinkedIn connection or company follower that has used one of those featured products or services? This is where the interaction comes into play. Those users can personally endorse one of those products and give testimony to the effectiveness or awesome-ness of that product. Social marketing gets its traction from what third party users are saying about a company and this new LinkedIn feature definitely taps into that concept effectively. Why simply take the company's word for that product or service when you can easily see what others are saying about it?

How are we using the new feature?

We have recently added two of our featured services - the Warehouse Dash and Custom Packaging - to our list of services. Both service pages include short and fun YouTube videos elaborating on the features of those services. Feel free to check them out! If you have experienced any of these services, feel free to let people know about your experience while on the page.

What do you all think of the new company feature? Is it a good addition for LinkedIn?

The Game Layer of Incentives (Part 2)

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Yesterday, we discussed how Seth Priebatsch's TED talk about games was applicable in an incentive mindset (click here to view the video). We mentioned how two of the dynamics mentioned in the talk - the Appointment Dynamic and Influence and Status - could be used to influence behavior. Today, we pick up where we left off. 

Progression Dynamic

LinkedIn progress barPriebatsch defines this dynamic as one in which success is granularly displayed and measured through the process of itemized tasks. He uses the progress bar of Facebook and LinkedIn as far as filling out a complete profile. It shows how far a user has come in having a complete profile and encourages the user to take the necessary steps to achieve that completion. 

Now let's take a look at an average points-based incentive program. Sticking with the HDTV example from the previous post, Jack wants to earn enough reward points to be able to bring home that prize. Assuming the incentive program has clearly defined goals in place that makes Jack aware of how to earn rewards, he knows which steps he needs to take in order to earn those points. It's not just one large task that makes him eligible for the TV but a series of several tasks, goals, and accomplishments that reward him incrementally over time to help him reach that desired outcome.

Communal Discovery

In the video here, Priebatsch describes this dynamic as one wherein an entire community is rallied to work together to solve a challenge. He uses several examples including one where MIT students were challenged to find hidden balloons across the country - and how this dynamic helped them succeed. Social media is another great example of this and this is mentioned in the talk. Digg is the noted example but even sites like Twitter or even clicking a "Like" button on a blog or webpage is a way that many people help others achieve a goal of finding good web content.

There's not necessarily a "Like" button plug-in on an incentive program but the same principles could be applied. A well-designed incentive program should have an option for a peer-to-peer recognition layer. Part of knowing you are doing a good job or on track for your achievements involves feedback along the way. Using a peer-to-peer form of recognition (allowing employees to award points to one another) is a great crowdsourcing way of getting things done. It gives employees the opportunity for constant feedback on their tasks while rewarding them along the way for participating.

We can learn a TON about modifying behaviors from game experts. Their ability to keep users engaged is what keeps their business successful year after year.

In what other ways do you all see incentives having "game" layers?