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Unlock the Power of Gifting

May 01, 2025 by Hinda Incentives in Gifting

Gifting may seem like a simple gesture – but when used strategically, it has the power to transform relationships with both customers and employees. Whether it’s a small thank-you or a personalized reward, gifting creates meaningful moments that strengthen emotional connections and drive long-term loyalty. 

Emotional loyalty plays a key role in how customers interact with your brand. According to Annex Cloud, 70% of a customer’s journey is shaped by how they feel they’re being treated. That means creating positive, memorable experiences is more important than ever. Thoughtful gestures – like sending a gift or writing a personal note – can turn everyday interactions into moments that leave a lasting impression. 

Why does this matter? Because emotionally connected customers are more likely to engage with your brand. In fact: 

  • 70% spend up to twice as much with the brands they’re loyal to 

  • 80% promote the brand to friends and family 

  • 62% advocate on social media 

These numbers show that small gestures can lead to big results. 

The Power of Gifting at Work 

Gifting isn’t just for customers – it’s also a smart strategy for engaging employees. When employees feel valued and recognized, they’re more likely to stay motivated and committed to their work. 

Here are a few key reasons to consider adding gifting to your employee engagement strategy: 

Boost Morale & Productivity 
According to Deloitte, organizations with strong recognition programs report 14% higher engagement and productivity. A well-timed gift can reinforce a job well done and encourage continued strong performance. 

Improve Retention 
Employees who feel recognized are 87% less likely to leave their jobs. That’s a powerful incentive in today’s competitive hiring environment. 

Foster a Positive Culture 
Gifts show employees that they’re seen and appreciated. This kind of recognition helps build a workplace culture grounded in appreciation, trust and connection. 

Don’t Overthink It 

A successful gifting program doesn’t need to be extravagant. What matters most is that it feels personal and intentional. A small, unexpected gift can go a long way – especially when it reflects the recipient’s interests or achievements. 

Ready to Get Started? 

Whether you’re looking to engage employees, retain customers or improve performance, gifting is a practical and proven tool to support your goals. With the right strategy, it can become one of your most effective loyalty-building techniques. 

Want help designing a gifting program that fits your organization? Reach out to us – we’d love to help you unlock the power of gifting. 

May 01, 2025 /Hinda Incentives
Gifting, loyalty, employee retention, Customer Engagement, Customer Loyalty
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