There are certain types of gifts and goodies that reflect the Christmas season. Sometimes it's building a gingerbread house, making milk and cookies for Santa, or some old fashioned egg nog. One baked good has become a running joke for the holidays is fruitcake. A supposedly popular holiday gift that keeps on giving (thanks to re-gifting).
An organization called Women Helping Other Women has taken fruitcake up a whole new level. These new cakes remove any negative stereotype of fruitcake by creating several varieties that...wait for it....taste amazing. They offer three popular flavors of cake including "Berries, Cherries and Nuts," "Cranberry Orange Walnut," and "Chocolate Berries." Each of these cakes makes you re-think the whole stigma of re-gifting fruitcake.
Seriously. It legitimately tastes good...but that's not what makes these cakes special.
The organization that produces these cakes, Women Helping Other Women (WHOWomen), had a social mission behind their fruitcake business. Located in rural North Carolina, WHOWomen offers employment opportunities to women who are escaping domestic violence or homelessness situations. Many women in this scenario are unable to gain employment because of their backgrounds and lack of resources. However, through their work with WHOWomen, they are taught job skills training and even life skills training to help them break out of their poverty cycle. A Helping Hand Rewards partner, one success story of a WHOWomen participant is found here on their website.
Despite the fact that this socially responsible fruitcake isn't something that will see re-gifting, it remains a gift that will always give back.