Canon and Northstar Tap Hinda Expertise in Newly Released Paper
A new paper released just this month by Canon and Northstar Meetings Group offers some great ideas on how companies can boost the results of their rewards and recognition programs. Unleashing the Power of Branded Incentives: Use High-End Merchandise to Boost Your Rewards and Recognition Programs investigates improving employee engagement by leveraging brand power and choice. It can help program sponsors understand how to get the most from their programs and offer insights from a variety of credible sources, including Incentive Research Foundation.
Canon and Northstar asked for Hinda to contribute as well, interviewing Mike Donnelly, President, on making a program effective. And then talking with Ric Neeley, Hinda Marketing Director, about some of the company’s recent work on generational and life stage awards and what their recent focus groups found about the importance of the reward delivery experience.
Unleash the Power of Branded Incentives is filled with facts to help program sponsors get the most out of their program and help them get into their participant’s heads to better understand how to influence their behavior effectively.
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