Three Secrets of Gifting Success

Want stronger customer loyalty? Start with a good gift! 

Let’s be honest - gifting often feels like a guessing game. You know it should matter, but you’re not always sure how much it really moves the needle. The answer? A lot more than you might think. 

Customers who feel an emotional connection to a brand have a 306% higher lifetime value. They’re more loyal, stick around longer and tell more people about you. Gifting is one of the most powerful (and surprisingly cost-effective) ways to build that kind of connection - if you do it right. 

So, what separates forgettable swag from a gift that actually makes an impact? Here are three simple secrets: 

1. Make it memorable 

It’s not just about the gift - it’s about the experience. Whether you’re handing something over in person or shipping it across the country, how it’s presented matters. A thoughtful unboxing moment (think branded packaging, tissue paper, maybe even a personal note) goes a long way in turning a transactional moment into an emotional one. 

2. Make it last 

Sure, snacks are great. But a gift that sticks around - like a quality tech item, a stylish backpack or a cozy branded fleece - continues to build goodwill every time it’s used. It’s not just about utility; it’s about keeping your brand top of mind in a way that feels positive and personal. 

3. Make it something they want 

Everyone loves getting a gift - but no one loves getting something they’ll never use. Offering a curated selection lets recipients choose what fits their lifestyle, making the gesture feel thoughtful instead of generic. Bonus: people are far more likely to remember you when they genuinely like what they picked. 

Ready to take your customer gifting to the next level? 

Reach out to us to create memorable, meaningful gifts your customers will actually want to receive.