No matter what you call them – dealers, distributors, resellers, wholesalers or franchisees – channel partners are big business. Over $7 trillion of products are sold through channels each year in the U.S. alone. Gaining even a small percent more of their purchases can reap enormous rewards for any company a channel partner carries. That’s why organizations spend over $17 billion in non-cash awards each year to capture more of their discretionary time and attention.
Recently, Hinda’s own, Ric Neeley, shared some secrets of channel incentive program success with Sales & Marketing Management Magazine. Ric lets us in on the secrets of developing, launching and operating a channel program in both an article and webinar to help program sponsors get the most from their incentive investments.
Click on the image below to access the webinar in a new window.
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