IMA Responds to GSA's "Hats Off" Program

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This week, the Incentive Marketing Association (IMA) released a video in response to the negative press surrounding the General Services Administrations' "Hats Off" incentive program scandal. In the video, Hinda Incentives and IMA president Dave Peer explains that the actions of the GSA are not representative of the incentive industry as a whole, and this was an isolated incident that is being handled accordingly.

In the video, Peer explains that IMA-supported incentive programs have clear goals and measures and when run properly, can boost employee engagement by as much as 27 percent. In addition, companies that offer incentive programs report higher productivity, better sales and higher profits.

View the video and read the corresponding article by Incentive Magazine writer Alex Palmer here.