To Redeem, or Not to Redeem…
Depending on how you look at it, 2012 is either one-third empty or two-thirds full. We don’t know where the time goes, either, but what we do know is that a lot has happened in the first quarter – specifically in the area of award redemption and fulfillment. Recently, Hinda had a meeting to discuss redemptions so far this year, and it’s interesting to see what people have been redeeming for since January.
As expected, many of these redemptions fall into the “Electronics” category. This shows no sign of slowing down. People love their gadgets, and with new versions and varieties coming out all the time, people like to stay up to date. Another popular redemption category is “Home,” with many people redeeming for items such as coffeemakers and cookware. As we’ve mentioned in previous posts, this is a trend we see in this particular economy, as people cut back on dining out and trips to trendy coffee bars.
Here we present the top ten redemptions according to dollar value. This is where most of the gadgety stuff comes in to play:
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This list outlines Hinda’s top redeemers according to units fulfilled. Much of this list contains the home and housewares redemptions:
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It’s kind of cool to see what people have been saving up their points for, and it will be interesting to see how these lists change – or if they change – as we move into the rest of 2012. Keep your radar tuned to Hinda Blog for more updates in the future!