As Millennials continue to change the marketplace, much focus has been on generational marketing. But a generation is simply a group of individuals born and living contemporaneously. But each person passes through a series of stages throughout their life including young adulthood, single, married, those with children, retirement. These are called life stages.
Generational Influences are broad and directional. Knowing what generation someone belongs to can tell you the best way to communicate with them. Life Stage Influences, however, are much more narrow and specific to individuals. Their life stage reveals their motives and can help loyalty marketers increase engagement and create advocates.
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