Hinda

Hinda

  • Blog
  • About
  • Hinda.com
  • Contact

Research Shows Millennials Prefer Experiences to Things

August 12, 2016 by Hinda Incentives in Friday Feature

Experiential rewards offer unique benefits that can make them stand out from merchandise rewards: they create emotions, they build lasting memories, they allow for shared experiences among those involved, and they can satisfy the recipient’s interests and hobbies on a deeper level than things alone have the ability to. These benefits seem to have a compelling appeal to millennials — a report published by Eventbrite shows that this generation has a strong preference for experiences over things.

The Eventbrite report, conducted by Harris, examined the buying preferences of Americans ages 18-34 and found that millennials have strong preferences for experiences over things. They prefer to spend their money on experiences and live events like concerts, athletics, shows, cultural experiences and more.

The Eventbrite results are striking: Over three-quarters of millennials (78 percent) would rather spend their money on an event or experience than buy something, and over half (55 percent) are currently spending more than ever on experiences.

In line with the known power of experientials to create lasting memories and positive emotions, Eventbrite reports that the majority of millennials (77 percent) say that some of their best memories are from an event or experience. And as we know that experientials can deepen bonds between those involved, the majority of millennials say that they feel more connected to others and the world around them by attending experiences (69 percent), and attending live events with friends and family can increase those relationships (79 percent).

This research comes at a time when millennials are quickly becoming the majority of today’s workforce, yet they are continually a challenge to maintain engaged at their jobs. Aon Hewitt and O.C. Tanner studied 470 employers in five countries and found that one in four recognition programs aren’t effective for millennials workers.

While this isn’t encouraging news, the study did find three key components from organizations with successful rewards and recognition programs for millennials, and one of those three components was experiential rewards (the other two were handwritten notes and “thank you’s”).

This shows that the power of experientials not only appeals to millennials in their personal lives, it may also be a strong factor in helping them stay engaged at the workplace and partake in rewards and recognition programs.

What experientials have you engaged in which made an impact on you?

Like what you've read? Get our new blogs emailed directly to your inbox — click here to subscribe.

August 12, 2016 /Hinda Incentives
Research, Study, Experientials, Experiences, Rewards, Recognition, Rewards and Recognition, Millennials, Engagement, Employee Engagement
Friday Feature
  • Newer
  • Older
MailChimp-Subscribe-Button-Icon-Plain-Envelope4.png
 
Blog RSS

SEARCH FOR A POST


Recent Posts

Featured
May 22, 2025
Safe Work, Real Results
May 22, 2025
May 22, 2025
May 1, 2025
Unlock the Power of Gifting
May 1, 2025
May 1, 2025
Apr 25, 2025
Quarterly Rewards Recap - Q1
Apr 25, 2025
Apr 25, 2025
Apr 3, 2025
The Golden Rule to Channel Partner Success
Apr 3, 2025
Apr 3, 2025
Mar 20, 2025
6 Ways to Make Remote Recognition More Meaningful
Mar 20, 2025
Mar 20, 2025

Blogs by Date

Subscribe

Sign up with your email address to receive news and updates.

We respect your privacy.

Thank you!

Categories

  • Award Fulfillment 2
  • Company Culture 44
  • Corporate Social Responsibility 6
  • Customer Service 4
  • Employee Engagement 72
  • Employee Incentive Programs 25
  • Employee Motivation 52
  • Employee Recognition 50
  • Employee Spotlight 9
  • Friday Feature 90
  • Gifting 19
  • Hinda 221
  • Holiday 56
  • Incentives 82
  • Industry News 125
  • Infographics 21
  • Lessons From The Office 34
  • Loyalty 11
  • Loyalty Programs 6
  • Merchandise 283
  • Monthly Rewards Recap 27
  • Newsletter 45
  • Non Cash Rewards 34
  • Partner Summit 1
  • Partnership Performance 4
  • Random 8
  • Safety 2
  • Sales Engagement 3
  • Sales Incentives 7
  • Seasons 23
  • Solutions Snapshot 5
  • Trendicators 10
  • Trending 58
  • Uncategorized 5
  • VAR Spotlight 4
  • Webinar 1
  • Wellness 74
  • employee engagement 27
  • loyalty programs 14

Archives (By Year)

  • 2025 10
  • 2024 34
  • 2023 32
  • 2022 39
  • 2021 49
  • 2020 54
  • 2019 52
  • 2018 37
  • 2017 73
  • 2016 74
  • 2015 34
  • 2014 49
  • 2013 52
  • 2012 85
  • 2011 63
  • 2010 99
  • 2009 10
 

Archives (By Month)

Archive Block
This is example content. Double-click here and select a page to create an index of your own content. Learn more
  • May 2025 1
  • April 2025 6
  • March 2025 4
  • February 2025 10
  • January 2025 3
  • December 2024 9
  • November 2024 6
  • October 2024 2
  • September 2024 5
  • August 2024 1

Copyright© 2024 Hinda, Inc. All rights reserved.

  • Contact Us
  • Privacy Statement