Hinda

Hinda

  • Blog
  • About
  • Hinda.com
  • Contact

How Important Is a ‘Sense of Purpose’ at Work?

November 30, 2016 by Hinda Incentives in Lessons From The Office

How important is a sense of purpose when it comes to employee engagement?

A recent report published by Gallup shows that just 40 percent of U.S. millennials feel strongly connected to their company’s mission and overall purpose. On top of that, just over a third of millennials feel like their job is important to their company.

What do numbers like this mean for the outlook of employee engagement?

According to Gallup’s research, there is a correlation between sense of purpose at work and levels of engagement. In their report, we learn that millennials are more than 4.5 times more likely to be engaged at work if they’re connected to their company’s bigger purpose.

Forbes contributor Jacob Morgan proposes that instilling a sense of purpose in your employees is only part of the battle for increasing employee engagement. He says there are three big things needed to drive engagement: having a sense of purpose in your job, being fairly valued (compensated) for your work, and being treated fairly at work.

At Harvard Business Review, contributors Lindsay McGregor and Neel Doshi researched the notion “why we work determines how well we work.” They found a sense of purpose to be one of the three key motivators which can increase work performance; the other two are play (do you enjoy your work?) and potential (do the outcomes of your work increase your potential?). While work performance and employee engagement are technically two different beasts, we know that engagement is a driver for performance, so these motivators can be seen as potential correlators to engagement.

There are countless thought leaders and authorities whom could call to mind an even greater list of factors needed to drive employee engagement. The challenge to each leader and manager is to create your own list of factors and goals which you are measuring and actively pursuing in the hopes of creating meaningful engagement within your own company.

For you, as a leader, how important do you feel it is to create a sense of purpose within your company? Have you developed your company’s culture identity and mission? Do you tie the culture and mission back to the role of each employee within the company?

We’d love to hear your take on the importance of sense of purpose at work, along with any steps you take within your own organization to increase employees’ sense of purpose with their jobs.

November 30, 2016 /Hinda Incentives
Employee Engagement, Engagement, Research, Gallup, Millennials, Corporate Culture, Leadership, Management
Lessons From The Office
  • Newer
  • Older
MailChimp-Subscribe-Button-Icon-Plain-Envelope4.png
 
Blog RSS

SEARCH FOR A POST


Recent Posts

Featured
May 22, 2025
Safe Work, Real Results
May 22, 2025
May 22, 2025
May 1, 2025
Unlock the Power of Gifting
May 1, 2025
May 1, 2025
Apr 25, 2025
Quarterly Rewards Recap - Q1
Apr 25, 2025
Apr 25, 2025
Apr 3, 2025
The Golden Rule to Channel Partner Success
Apr 3, 2025
Apr 3, 2025
Mar 20, 2025
6 Ways to Make Remote Recognition More Meaningful
Mar 20, 2025
Mar 20, 2025

Blogs by Date

Subscribe

Sign up with your email address to receive news and updates.

We respect your privacy.

Thank you!

Categories

  • Award Fulfillment 2
  • Company Culture 44
  • Corporate Social Responsibility 6
  • Customer Service 4
  • Employee Engagement 72
  • Employee Incentive Programs 25
  • Employee Motivation 52
  • Employee Recognition 50
  • Employee Spotlight 9
  • Friday Feature 90
  • Gifting 19
  • Hinda 221
  • Holiday 56
  • Incentives 82
  • Industry News 125
  • Infographics 21
  • Lessons From The Office 34
  • Loyalty 11
  • Loyalty Programs 6
  • Merchandise 283
  • Monthly Rewards Recap 27
  • Newsletter 45
  • Non Cash Rewards 34
  • Partner Summit 1
  • Partnership Performance 4
  • Random 8
  • Safety 2
  • Sales Engagement 3
  • Sales Incentives 7
  • Seasons 23
  • Solutions Snapshot 5
  • Trendicators 10
  • Trending 58
  • Uncategorized 5
  • VAR Spotlight 4
  • Webinar 1
  • Wellness 74
  • employee engagement 27
  • loyalty programs 14

Archives (By Year)

  • 2025 10
  • 2024 34
  • 2023 32
  • 2022 39
  • 2021 49
  • 2020 54
  • 2019 52
  • 2018 37
  • 2017 73
  • 2016 74
  • 2015 34
  • 2014 49
  • 2013 52
  • 2012 85
  • 2011 63
  • 2010 99
  • 2009 10
 

Archives (By Month)

Archive Block
This is example content. Double-click here and select a page to create an index of your own content. Learn more
  • May 2025 1
  • April 2025 6
  • March 2025 4
  • February 2025 10
  • January 2025 3
  • December 2024 9
  • November 2024 6
  • October 2024 2
  • September 2024 5
  • August 2024 1

Copyright© 2024 Hinda, Inc. All rights reserved.

  • Contact Us
  • Privacy Statement