Two Companies Focused on Supporting Incentive, Recognition, Loyalty
and Engagement Solution Providers Join Forces to Expand the Marketplace
Hinda Incentives has announced that it has signed a letter of intent to acquire the Universal Rewards Exchange (URE) from Engagement Technology (ET) LLC, as well as a co-marketing agreement with ET’s parent company, Engagement Enterprises LLC, to support incentive, recognition, loyalty and other engagement solution providers with a full suite of state-of-the-art solutions to offer clients of all sizes. The URE will become a division of Hinda and its current management team, including Vice President of Sales Jim Kilmetis and Andrea Lightman, will lead the new Hinda division.
The URE will now be able to offer its customers Hinda’s complete suite of full-service, customer service, award customization, pricing advantages and personalization services as needed for maximum program engagement. In turn, Hinda’s solution provider network will benefit from a new catalog platform for those who wish to manage award administration on their own, as well as a suite of front-end program management technologies to better measure the ROI of traditional incentive, recognition and loyalty programs.
Jim Kilmetis, a co-founder of the Universal Rewards Exchange, will join Hinda full time to head up sales, both for the URE and for Hinda’s full-service solution and other offerings. Says Hinda President Mike Donnelly: “Few people in the industry better understand the needs of our solution provider partners than Jim; he is dedicated to helping the industry grow, and understands all of the ways rewards, technology and well-designed programs provided by the companies in our value chain network can become a critical part of the success of our partners and their clients.”
As part of the co-marketing agreement, Hinda will immediately add to its value chain network strategy the technology and marketing services of the URE’s parent company, Engagement Enterprises. These include the Solata Engagement Express and Portal program management technologies and the Engagement Agency licensee program, both of which are designed specifically for marketing, HR, recognition and other solution providers seeking to help clients achieve specific goals by integrating all of the traditional levers of engagement. The technology is built to support the Engagement framework created by EE’s Enterprise Engagement Alliance curriculum development program.
For a complete article on the acquisition, click here.