The Incentive Marketing Association (IMA) and The Motivation Show announced today that they will produce a new annual event in cooperation with PPAI’s brand. starting in 2014. This new event, called The Motivation Show Las Vegas, will be sponsored by IMA and include a combined exhibit hall with brand. along with a conference program open to all users and resellers of incentive and recognition products and services. PPAI’s brand., the promotional product industry’s most highly regarded incentive products showcase, is scheduled for January 15-17, 2014, at the Mandalay Bay Convention Center in Las Vegas.
“The launch of The Motivation Show Las Vegas represents the results of an ongoing collaborative effort between the IMA and PPAI," said Dave Peer, CPIM, President of IMA and President of Hinda Incentives. "As leading organizations for our industry, we recognize that our combined efforts will produce a valuable showcase and education event for our market. Together we are all stronger and more effective.”
According to Paul Bellantone, CAE, PPAI president and CEO, “We are honored to combine forces with the IMA to fully realize the potential of incentive and recognition products’ strengths in the industry. This strategic alliance will provide access and exposure to new markets in new ways while delivering greater value to our members. By combining PPAI’s brand. and The Motivation Show Las Vegas in one location, we have achieved another goal in fully realizing our vision to significantly enhance the show experience. This alliance will help bolster the category’s position in the market by offering new levels of connectivity to stakeholders like never before.”
IMA and The Motivation Show also announced that the dates of the 2013 trade show and conference in Chicago will move to May 6-8, 2014 (Pre-Show Education: May 6, Exhibits: May 7-8). The Motivation Show Chicago will continue to feature the incentive and recognition industry’s premiere conference program, along with an exhibit hall of the leading brand name merchandise, gift card and experiential reward suppliers.
“We’re very excited about the opportunity to co-locate a new event with PPAI’s highly successful brand.," said Pete Erickson, Managing Director of The Motivation Show. "We’re anxious to provide the distributor community with an opportunity to learn more about how incentives can help them expand their product offering and capture new corporate business.
“We also see this as a great opportunity for our community of incentive end-buyers and resellers in the Western states to have access to education, exhibits, and networking that has previously only been available in Chicago," Erickson continues. "We believe this co-location between IMA, The Motivation Show, and PPAI will be a catalyst to increasing the use of incentive rewards and promotional products throughout corporate America.”