Merchandise Monday: Watch Out!

Watches are no longer the standard timepieces they once were. With consumers attached to their cell phones, watches have become less about time telling and more about fashion. These accessories are now playing a vital part in an outfit. Rightfully so, the new trends are worthy of runway shows. We looked at some of the new designs hitting the shelves this season and came away with a few notable takeaways.

For Him

Whether you're dressing up a business suit or dressing down on a casual Saturday, watches are the perfect accessory for men. Without being too flashy, they add a touch of sophistication and style to any outfit. This season, three prominent trends have been spotted on the shelves and on the streets.

All Black

The classic, all-black designs exude simplicity and versatility. This Casio casual classic analog watch is constructed with a resin case, black stationary resin bezel and a comfortable black rubber bracelet with an adjustable buckle clasp.


Built for far more than time telling, multifunctional watches are packed with features fit for the adventurous type. The Citizen Skyhawk A-T watch features atomic timekeeping, the world time in 43 cities, two alarms, 1/100 second chronograph, 99 minute countdown timer, a perpetual calendar and more.

Square Face

Dress to impress with a square-faced watch. The perfect addition to formal attire, these timepieces portray sophistication and modern style. This TAG Heuer Monaco watch features simple lines, steel and black Swiss made automatic movement and a black alligator strap.


For Her

It seems as though the boyfriend-style has made its mark on women's watches. A majority of the new selections continue to feature an oversized face and band. In addition, three new trends were prevalent in this season's selections.

White & Gold

Forget traditional silver - the hot items this year feature bold golds and clean whites. Glammed with glitz, the gold Stella watch from Fossil features a shiny gold ion-plated stainless steel bracelet and round case. Dazzling in white, this Michael Kors chronograph watch features a white acetate bracelet and a stainless steel bezel embellished with crystal accents.

Jelly Bands

Sporty and fashionable, the Tahitian Jelly Bean watch from Michele features a dose of playful luxury in an irresistible range of colors. With a bold dial size and a sporty strap and bezel.


One of the newest trends to hit the market, tortoiseshell is one of the most versatile and flattering color schemes available. This Michael Kors watch pairs a toirtoiseshell band with a stainless steel rose gold and glitz case.


Have you seen these styles lately? What do you think? Are any of them around to stay? Which do you like best and which do you hope goes out of style? Sound off in the comments section.