Why Incentive Programs Are Essential To Branding

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In many of our blog posts, we've discussed numerous times (along with other blogs outside of ours) on how employee incentive and recognition programs are vital to boost engagement and improve productivity among your workforce. We all know that good morale will boost productivity which in turn should have a positive influence on results. However, how does all this affect your corporate brand?
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Incremental Rewards: Modifying Behavior With Scratch & Win

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Safety incentive programs are more effective when the focus is more on modifying and influencing behavior than simply rewarding results. Instead of using large awards that only one person has an opportunity to win, smaller rewards that recognize random acts of safety tend to have a stronger positive effect. If a manager sees one of their workers doing something right in the name of safety, how could they reward that effort on the spot?
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Tight Budgets Now? Plan Recognition For The Future

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Will your recognition plans for tomorrow keep the employees you have today? According to many studies (and many of our previous posts) employee engagement is even more vital to your workforce in a recession. The more you focus on employee engagement, the more motivated your employees are and the higher productivity levels you will experience. That higher productivity will help an organization better weather the current economic storm.
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Who Could Be Thinking of Incentives At A Time Like This? You.

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It wasn't unusual for several companies to cut back (or even eliminate) company year end bonuses and the economy had a lot to do with it. However, it's been said that noncash rewards have proven to be a much more cost effective way to drive behavior. You can accomplish more in influencing motivation using merchandise as a reward/recognition tool than cash while spending just as much - if not less - money in the process.
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An April Fools Special: Who Could Think of Incentives at a Time Like This?

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It's been said that there's no greater motivator than fear. What's a better way to crack the proverbial whip on your workforce's efforts than the fear of termination? Fear serves as a catalyst to the intrinsic motivators in all of us to get the job done. In an effort to avoid termination, your employees will bend over backwards to achieve - and exceed - your not-so-specific goals for the company. Plus they basically owe you..right?
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Employee Recognition Fail (feat. Dwight Schrute on keyboard...)

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Incentive programs are like any basic tool. If used properly, they are largely beneficial to the user. However, if not used properly or aren't aligned with your company goals, they can do more harm than good. In your home, a hammer is an excellent tool if there is a clear goal in place (i.e. nailing a picture frame up to a wall). However, if you give someone a hammer and tell them to use it without any real objective or goal, potentially bad and unintended results could occur.
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