Social Media and Employee Recognition Programs: A Perfect Match

The incentives industry is (or at least should be) very people focused. An incentives company shouldn't be solely interested in selling its product as much as it is about motivating and driving behavior. The best methods of influencing behavior are designed around what employees want. What makes them tick? What will motivate them to achieve greater results?
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The New Follow, Courtesy of LinkedIn

The great thing about this new addition to LinkedIn is that it gives a Facebook-like fan concept but applies it to a more B2B friendly setting. I've spoken with several people in the industry and it seems to be a general consensus that there isn't too much B2B utility with Facebook. However, the LinkedIn follow provides the same kind of interaction but directed towards a more appropriate audience.
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