Merchandise Monday: New in Golf – Part 2

Check out Part I of our New in Golf article here.

Nike® VRS Covert

Fairway Wood

The Nike® VR_S Covert 2.0 fairway wood features an enhanced cavity back design with a lower center of gravity, delivering a higher launch angle and reduced spin rate for greater distance with every shot. With all-new Fly-Brace technology, the rear portion of the club is reinforced so more energy is transferred to the face at impact. And the weight of the club is redistributed from the center toward the heel and toe for increased stability.


The hybrid improves on its predecessor with a reengineered High Speed Cavity Back design for increased distance and more stability. With all-new Fly-Brace technology, the rear portion of the club is reinforced so that more energy is transferred to the face at impact, resulting in longer and straighter shots. The redesigned NexCOR face incorporates variable face thickness for a faster, hotter face and more ball speed.

VR X3X Wedge Dual Wide Grind

The wedge features new, improved X3X grooves that offer a stronger, more aggressive edge and deeper channels for ultimate stopping power and distance control. An extremely wide sole near the toe and a very narrow sole at the heel allow you to easily get the ball up out of the bunker and rough. Dual sole designs enable you to open the face and maintain a low-leading edge for visual confidence and an all-satin chrome finish.

TaylorMade® JetSpeed


The JetSpeed is the first driver with a Speed Pocket, which promotes more distance on hits low on the face. Low-and-forward CG promotes faster ball speed and lower spin-rate for more distance. A shallow profile allows ultra-low CG to deliver more distance. Additionally, a 12-position loft sleeve allows for full adjustability, a streamlined head shape delivers optimal aerodynamics and a matte black crown reduces glare.


This is TaylorMade’s longest and most playable fairway wood ever. A new and more efficient Speed Pocket design promotes fast ball speed for long distance. Low-and-forward CG promotes fast ball speed and low spin for optimal launch conditions. An ultra-high strength JetSteel face promotes fast ball speed for long distance, and a low-profile head design with shallow face promotes easy launch for outstanding playability.


The hybrid’s new and more efficient Speed Pocket design promotes fast ball speed for long distance. Low-and-forward CG promotes fast ball speed and low spin optimal launch conditions. An ultra-high strength JetSteel face promotes fast ball speed for long distance and a low-profile head design with shallow face promotes easy and high launch for great playability. The Matrix Velox T shaft-weight varies by flex to promote maximum feel.

Bet you can’t wait for the big thaw so you can try out some of these new clubs – or any other item in Hinda’s golf assortment – at your favorite course! 

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Merchandise Monday: New in Golf - Part I

While most of the country is buried under mountains of snow, the good news is that spring is a mere 31 days away, which means it’s not too soon to talk about what’s new in golf! Hinda has been busy buying the latest items and stocking up on old faves in time for your first outing of the season. As an added bonus, the selection we’re featuring today all appear on Golf Digest’s 2014 Hot List!

Callaway® Big Bertha

Alpha Driver

Everything Callaway has learned about adjustable drivers has led to this: introducing Big Bertha Alpha, the total performance package of distance and forgiveness. Bertha’s Hyper Speed Face is more robust than ever, increasing ball speeds across the face for longer drives more consistently. And, for the first time ever, players can adjust backspin independently of launch angle with Gravity Control Adjustability. 


So epically long, the Big Bertha driver deserves to carry one of the most legendary names in golf. It’s faster and more robust with Adjustable Perimeter Weighting for maximum distance more consistently. The Advanced Adjustable Hosel adjust loft in 1-degree increments (up to +2 or down -1) in Draw or Neutral to optimize launch, backspin and shot shape. It maximizes distance with more accuracy.

Fairway Wood

This is what you get when you use the same face technology in the hottest fairway woods in golf, and then add advanced adjustability. Bertha’s Hyper Speed Face is thinner, lighter and more robust to provide faster ball speeds across the face for more consistent distance and playability. Improved Internal Standing Wave precisely locates CG for a more consistent launch, spin and distance across the face.

Cobra® BiO CELL


The all-titanium BiO CELL driver is equipped with MyFly8™ and SmartPad technology that features eight adjustable loft settings, allowing you to tune the driver for maximum distance to match your swing. It also features new Crown CELL weighting and forged E9™ BiO CELL face technologies that reduce the weight in the crown and face to deliver a much larger sweet zone™.


Easily gap your long game to optimize your distance with BiO CELL MyFly8 technology. Forged thin, shallow, high-strength steel face inserts enable more face flex for faster ball speeds, longer distance and higher trajectory. New BiO Cells combine with E9 face technology to remove more weight from the face and crown to reposition it low and back, delivering the best combination of a super low CG and high MOI.


Long and mid irons feature heavy tungsten in the heel and toe for forgiveness while short irons feature tungsten centered behind the hitting area for added distance and control. The largest unsupported face of any Cobra iron creates more face flex at impact for increased ball speed and extreme distance. Bio Cell and E9 Face Technology™ create a low CG and high MOI.

Stay tuned later this week when we bring you the latest assortment of Nike® and TaylorMade®!

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Merchandise Monday: There’s No Place like Home


The 2013 International Home and Housewares show took place March 2-5 right here in Chicago, and Hinda was on the showroom floor checking out the latest and greatest of what the industry has to offer!

A lot is happening this year in the realms of Kitchen, Home Décor, Floor Care and Outdoor Living. Let’s start with everyone’s favorite room – the kitchen. Eye-popping color is all the rage this year, so why not replace your black, white and stainless steel with bright orange, fuchsia and blue! Everything from stand mixers to pots and pans to servingware is available in brights – and why not?

The Kitchen Chic category is also trending toward the more economical side, with an increased interest appearing in healthy living, bringing your lunch to work, making your own baby food and brewing your coffee at home. Travel beverage and food containers are popular for saving and freezing leftovers and byo-ing your meals – a great way to save a few bucks!

Top emerging trends in the Home Décor category include recycling and refurbishing instead of going out and buying new – and Pantone®’s fabulous palettes are making it easy to match colors and create new looks for items you already have in your home! This year, Pantone is throwing pops of bright color into its earthy-toned palettes to help you spruce up a room or your whole house without spending hours searching for and testing paint.

Texture is also a big factor in the latest Home Décor trends. For example, wicker and shiny white ceramic add another dimension to a brightly painted kitchen hutch; bright throw pillows make a splash on your old comfy couch or easy chair; and waffle-weave crystal for serving or as decorative pieces are hot! Also, look for reflective materials, green and recycled items and simple, bright white lighting.

While we’re on the subject of revamping your home, why not go the extra mile with a little spring cleaning? Floor care is trending right now, with bare floor steam cleaning still a popular way to get the job done. The latest floor cleaners are appearing lightweight, cordless and compact, which makes them easy to use and carry around the house for all your floors. Robotic floor and window cleaners are also emerging in this category, as well as air purifiers and humidifiers. Breathe easy in your newly redecorated home this spring!

And now that spring is on its way, we can finally talk about hanging out outside! Outdoor Living was another emerging trend at the show this year. Look for ways to create beautiful, useful spaces that extend your home living space, perhaps with the addition of a deck, patio, hot tub, pool or outdoor kitchen. Bringing the indoors outside is popular as people are spending more time entertaining at home. Patio furniture and outdoor lighting are becoming more aesthetically pleasing as opposed to just functional.

Stay tuned to Hinda Blog for more tradeshow, trends and merch updates via our weekly column, Merchandise Monday!

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Merchandise Monday: The Road to Redemption


Wow, where does the time go? We’re already well into the third quarter of 2012, which means it’s time for an update on redemptions from Q2! As with Q1, people love their gadgets. Apple® was a huge redeemer with the launch of the New iPad®, and Nikon® wasn’t far behind with its popular Coolpix® digital camera.

Another popular redemption category that aligns with Q1 is Home and Housewares. People are still redeeming quite a bit for coffeemakers and cooking utensils. Overall, redemption categories remained relatively steady from Q1 to Q2. Let’s see how that will change as we move into the later months. What will holiday season bring? (We know, it’s waaay to early to even think about it!)

Top redemptions according to units fulfilled:

  • Pyrex® 18-Piece Glass Storage Set with Lids
  • Wagan® Battery Jumper With Air  Compressor
  • Apple iPod classic® 160GB Black    
  • Titleist® Pro VI Golf Ball Dozen       
  • Nikon Coolpix 16MP Digital Camera with 5x Zoom
  • Apple New iPad 64GB for Verizon
  • Apple iPod Touch® 8GB with FaceTime
  • Keurig® Special Edition B60 Single-Cup
  • OXO® 3-Piece Mixing Bowl Set
  • Garmin® nüvi® 30                   

 Top redemptions according to dollar value:

  • Apple New iPad 64GB for Verizon 
  • Apple iPod classic 160GB Black    
  • Apple iPod Touch 8GB with FaceTime
  • Nikon Coolpix 16MP Digital Camera with 5x Zoom
  • Keurig Special Edition B60 Single-Cup
  • Garmin nüvi 30                   
  • Bounty Hunter® Tracker IV™ Metal Detector    
  • Coby® 40" LED HDTV 1080p           
  • Bose® QuietComfort® 15 Acoustic Noise Cancelling® Headphones
  • Wagan Battery Jumper With Air Compressor  


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Merchandise Monday: Back to School!

Depending on whether you’re the parent or the child, this is either the best or worst time of the year for you. Late August means back-to-school time, and parents can breathe a sigh of relief that they no longer have to wrack their brains for new ways to entertain their children during break. Kids, on the other hand, are most likely not looking forward to early mornings, evenings full of homework and the death of what was most likely the “best summer ever!!”

Treat your kids to something fun from Hinda’s new assortment of cute back-to-school items. They’ll thank you for gifting them with something cool they can show off to their friends, and you can rest assured they won’t do too much whining and complaining on that rough first morning back.

Sassafras® Penguin or Lady Bug Lunch Bag

These adorable lunch totes are lightly insulated and have a divider inside to keep a sandwich separate from a cold drink. The bags can be hand-carried or slung over the shoulder comfortably with the adjustable nylon strap. Bags clean up easily with a swipe from a damp cloth. Your kids better beware of lunch thieves when you pack these fun bags full of goodies!

Sassafras® Penguin or Lady Bug Pull-Along

These bright and fun pull-along bags are the perfect way for your kindergartener to tote art projects or overnight accessories. Adjustable straps let kids carry the bag on their backs as well as a kid-sized trolley for walking to school or through the airport. This fun alternative to the standard backpack will make your kids excited to leave the house and get to school.

Sassafras® Homework Timer

The Homework Timer is a great way to keep kids on track and help them develop their sense of time. This clock features an apple design and counts down from one hour. The sooner the homework is finished, the sooner the fun can begin!

Have you finished all your back-to-school shopping for your kids? Are you anxious for them to get back into the classroom, or are you going to miss seeing them so much during the day? Do you have a cute or funny story about that bittersweet – and sometimes awkward – first day back at school? Share with the class in the “Comments” section below! 

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Merchandise Monday: Home Cookin’

OK, OK – we know it was only two weeks ago that we brought to you some great products for hosting the perfect barbecue. And now we’re featuring some fabulous kitchen items for creating a delicious home-cooked meal. We know what you’re thinking – “Do they ever stop talking about food?” The answer is simple: No, we do not. Now that we got that squared away, here’s a course-by-course smattering of some of the new cooking-related items to Hinda’s assortment

The Appetizer

Picnic Time® Concavo Cutting Board and Cheese Tools Set

Featuring a dark bamboo cutting surface and pull-out tools drawer, the Concavo is perfect for between-meal snacking or happy hour. Zebra wood panels serve as tray handles on either side and the surface of the board is slightly concaved in the center, giving it a contemporary look. The drawer pulls out to reveal three stainless steel cheese tools - dual-prong fork, a crumbly cheese chisel knife and a pointed-tip hard cheese knife. Try not to spoil your dinner.

The Entrée

Leed’s® Cook-Safe Cutting Board Set

Get ready to chop to your heart’s content with this convenient set. Safely prepare vegetables, fish, raw meat and cooked food separately without having to buy additional chopping boards. Each board is color-coded to match the desired food type designated on the display stand, which helps to ensure the same board is used each time for similar food types. The set includes four color-coded chopping boards, display stand and is FDA compliant. A safe meal is a happy meal!

KitchenAid® 9-Cup Food Processor with ExactSlice™ System

Three blades and two discs provide the versatility you need to slice, shred, knead, chop and puree almost any food. The package includes a nine-cup work bowl, a three-cup mini bowl, a Three-in-One Ultra Wide Mouth Feed Tube, stainless steel multipurpose blade and mini-blade, a dough blade, adjustable slicing disc and reversible shredding disk. Whether you're a novice in the kitchen or a seasoned pro, the Quick Start Guide will have you cooking in no time.

Hamilton Beach® Stay or Go® 6-Quart Slow Cooker

This is not your grandma’s 1970s slow-cooker. It features a clip-tight sealed lid that locks onto the slow cooker for spill resistance. The removable stoneware and glass lid are dishwasher safe for easy cleanup. The full-grip handles make transport easy, and the high, low and keep warm temps ensure your food is just right every time. The slow cooker is the perfect size for a six-pound chicken or four-pound roast. Take it with you to your next party or potluck.

The Dessert

Nostalgia Electrics™ Mini Chocolate Fondue Fountain

Speaking of parties (and the ‘70s), the fondue fountain adds a fun and unexpected touch to any get-together. This fountain features a two-tier plastic tower on top of a black, plastic case. Use a variety of chocolates and sauces to give any event the feeling of a “catered affair.” Entertain your guests with fresh strawberries, marshmallows, pretzels and other goodies to dip into delicious chocolate. OK, so this part isn’t exactly home-cooking, but you deserve to indulge with the rest of your guests.

There, see aren’t you glad we decided to go with a food-related post again? Now your imagination is going with all the yummy recipes you’ve been meaning to try. Maybe you’ll put something in the slow-cooker before you head out the door tomorrow morning. Maybe you’ll host a disco party this weekend, complete with fondue fountain. The possibilities are endless! You can thank us in the “Comments” section below.

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