Merchandise Monday: New in Golf – Part 2

Check out Part I of our New in Golf article here.

Nike® VRS Covert

Fairway Wood

The Nike® VR_S Covert 2.0 fairway wood features an enhanced cavity back design with a lower center of gravity, delivering a higher launch angle and reduced spin rate for greater distance with every shot. With all-new Fly-Brace technology, the rear portion of the club is reinforced so more energy is transferred to the face at impact. And the weight of the club is redistributed from the center toward the heel and toe for increased stability.


The hybrid improves on its predecessor with a reengineered High Speed Cavity Back design for increased distance and more stability. With all-new Fly-Brace technology, the rear portion of the club is reinforced so that more energy is transferred to the face at impact, resulting in longer and straighter shots. The redesigned NexCOR face incorporates variable face thickness for a faster, hotter face and more ball speed.

VR X3X Wedge Dual Wide Grind

The wedge features new, improved X3X grooves that offer a stronger, more aggressive edge and deeper channels for ultimate stopping power and distance control. An extremely wide sole near the toe and a very narrow sole at the heel allow you to easily get the ball up out of the bunker and rough. Dual sole designs enable you to open the face and maintain a low-leading edge for visual confidence and an all-satin chrome finish.

TaylorMade® JetSpeed


The JetSpeed is the first driver with a Speed Pocket, which promotes more distance on hits low on the face. Low-and-forward CG promotes faster ball speed and lower spin-rate for more distance. A shallow profile allows ultra-low CG to deliver more distance. Additionally, a 12-position loft sleeve allows for full adjustability, a streamlined head shape delivers optimal aerodynamics and a matte black crown reduces glare.


This is TaylorMade’s longest and most playable fairway wood ever. A new and more efficient Speed Pocket design promotes fast ball speed for long distance. Low-and-forward CG promotes fast ball speed and low spin for optimal launch conditions. An ultra-high strength JetSteel face promotes fast ball speed for long distance, and a low-profile head design with shallow face promotes easy launch for outstanding playability.


The hybrid’s new and more efficient Speed Pocket design promotes fast ball speed for long distance. Low-and-forward CG promotes fast ball speed and low spin optimal launch conditions. An ultra-high strength JetSteel face promotes fast ball speed for long distance and a low-profile head design with shallow face promotes easy and high launch for great playability. The Matrix Velox T shaft-weight varies by flex to promote maximum feel.

Bet you can’t wait for the big thaw so you can try out some of these new clubs – or any other item in Hinda’s golf assortment – at your favorite course! 

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Merchandise Monday: New in Golf - Part I

While most of the country is buried under mountains of snow, the good news is that spring is a mere 31 days away, which means it’s not too soon to talk about what’s new in golf! Hinda has been busy buying the latest items and stocking up on old faves in time for your first outing of the season. As an added bonus, the selection we’re featuring today all appear on Golf Digest’s 2014 Hot List!

Callaway® Big Bertha

Alpha Driver

Everything Callaway has learned about adjustable drivers has led to this: introducing Big Bertha Alpha, the total performance package of distance and forgiveness. Bertha’s Hyper Speed Face is more robust than ever, increasing ball speeds across the face for longer drives more consistently. And, for the first time ever, players can adjust backspin independently of launch angle with Gravity Control Adjustability. 


So epically long, the Big Bertha driver deserves to carry one of the most legendary names in golf. It’s faster and more robust with Adjustable Perimeter Weighting for maximum distance more consistently. The Advanced Adjustable Hosel adjust loft in 1-degree increments (up to +2 or down -1) in Draw or Neutral to optimize launch, backspin and shot shape. It maximizes distance with more accuracy.

Fairway Wood

This is what you get when you use the same face technology in the hottest fairway woods in golf, and then add advanced adjustability. Bertha’s Hyper Speed Face is thinner, lighter and more robust to provide faster ball speeds across the face for more consistent distance and playability. Improved Internal Standing Wave precisely locates CG for a more consistent launch, spin and distance across the face.

Cobra® BiO CELL


The all-titanium BiO CELL driver is equipped with MyFly8™ and SmartPad technology that features eight adjustable loft settings, allowing you to tune the driver for maximum distance to match your swing. It also features new Crown CELL weighting and forged E9™ BiO CELL face technologies that reduce the weight in the crown and face to deliver a much larger sweet zone™.


Easily gap your long game to optimize your distance with BiO CELL MyFly8 technology. Forged thin, shallow, high-strength steel face inserts enable more face flex for faster ball speeds, longer distance and higher trajectory. New BiO Cells combine with E9 face technology to remove more weight from the face and crown to reposition it low and back, delivering the best combination of a super low CG and high MOI.


Long and mid irons feature heavy tungsten in the heel and toe for forgiveness while short irons feature tungsten centered behind the hitting area for added distance and control. The largest unsupported face of any Cobra iron creates more face flex at impact for increased ball speed and extreme distance. Bio Cell and E9 Face Technology™ create a low CG and high MOI.

Stay tuned later this week when we bring you the latest assortment of Nike® and TaylorMade®!

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Merchandise Monday: There’s No Place like Home


The 2013 International Home and Housewares show took place March 2-5 right here in Chicago, and Hinda was on the showroom floor checking out the latest and greatest of what the industry has to offer!

A lot is happening this year in the realms of Kitchen, Home Décor, Floor Care and Outdoor Living. Let’s start with everyone’s favorite room – the kitchen. Eye-popping color is all the rage this year, so why not replace your black, white and stainless steel with bright orange, fuchsia and blue! Everything from stand mixers to pots and pans to servingware is available in brights – and why not?

The Kitchen Chic category is also trending toward the more economical side, with an increased interest appearing in healthy living, bringing your lunch to work, making your own baby food and brewing your coffee at home. Travel beverage and food containers are popular for saving and freezing leftovers and byo-ing your meals – a great way to save a few bucks!

Top emerging trends in the Home Décor category include recycling and refurbishing instead of going out and buying new – and Pantone®’s fabulous palettes are making it easy to match colors and create new looks for items you already have in your home! This year, Pantone is throwing pops of bright color into its earthy-toned palettes to help you spruce up a room or your whole house without spending hours searching for and testing paint.

Texture is also a big factor in the latest Home Décor trends. For example, wicker and shiny white ceramic add another dimension to a brightly painted kitchen hutch; bright throw pillows make a splash on your old comfy couch or easy chair; and waffle-weave crystal for serving or as decorative pieces are hot! Also, look for reflective materials, green and recycled items and simple, bright white lighting.

While we’re on the subject of revamping your home, why not go the extra mile with a little spring cleaning? Floor care is trending right now, with bare floor steam cleaning still a popular way to get the job done. The latest floor cleaners are appearing lightweight, cordless and compact, which makes them easy to use and carry around the house for all your floors. Robotic floor and window cleaners are also emerging in this category, as well as air purifiers and humidifiers. Breathe easy in your newly redecorated home this spring!

And now that spring is on its way, we can finally talk about hanging out outside! Outdoor Living was another emerging trend at the show this year. Look for ways to create beautiful, useful spaces that extend your home living space, perhaps with the addition of a deck, patio, hot tub, pool or outdoor kitchen. Bringing the indoors outside is popular as people are spending more time entertaining at home. Patio furniture and outdoor lighting are becoming more aesthetically pleasing as opposed to just functional.

Stay tuned to Hinda Blog for more tradeshow, trends and merch updates via our weekly column, Merchandise Monday!

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Merchandise Monday: Serious Playtime

Here’s a piece of trivia for you: did you know that the trifecta of August, September and October is the most popular time of year to be born? It makes a lot of sense, too. With the onset of winter nine months earlier – November, December and January – people are most likely to stay inside and hibernate. You can draw your own conclusion from here.

To honor this yearly baby boom, here are several delightful items for babies and toddlers that have just been added to Hinda’s assortment. Why not redeem some points for the new addition in your life or start stocking up for holiday presents for the little ones?

Power Wheels® Disney Princess Lil’ Quad™

The Lil’ Quad is a cute ‘n sporty battery-powered four-wheeler for real driving fun fit for a princess. Designed with even the youngest of riders in mind, Lil’ Quad’s toddler-friendly features include simple push-button operation for easy stop and go, built-in footrests for easy on and off and a pretend cargo rack on the back for role-play fun. Your princess will enjoy driving a safe but exciting 2mph on hard surfaces and grass.

Fisher-Price® Luv U Zoo™ EZ Clean High Chair

Here’s a high chair that makes mealtime much more enjoyable because cleanup is so easy. An Easy Clean Strap System adjusts from the back – out of baby’s sticky reach – and has coated straps you can just wipe clean. Other great features include a spill-resistant, machine-washable seamless pad with no crevices to trap crumbs and a full tray cover that’s dishwasher-safe. Plus, it’s easily maneuverable for your convenience and brightly colored for your baby’s enjoyment.

Fisher-Price® Loving Family™ Dream Dollhouse

Welcome to the grandest of estates! With elegant styling, nine spacious rooms and four lovely floors, your family of mom, dad, toddler and baby will feel right at home. Lift the center tower to reveal a special secret room for teatime, playtime or whatever your little girl can dream up. Other unique touches include sparkling lights in the chandelier and bathroom sconce, a long winding staircase, fun songs and realistic sounds. Talk about a dream home!

Fisher-Price® Servin’ Surprises™ Kitchen and Table

Now kids can make, serve, share, pretend, sing and more like never before with this kitchen and a table in one. The “magic” serving tray brings the role play to life for kids when it recognizes the food they’re serving with songs and different phrases like “Who wants pizza?” or “Mmmm, cookies!” There are also songs to teach kids about manners and cleanup. Speaking of cleanup, all the place settings and food pieces store right inside the table when playtime’s over.

Fisher-Price® Discover 'n Grow™ Deluxe Musical Mobile Gym

A big cozy mat below, seaworthy friends dancing above and a dazzling musical mobile that lights up and spins – great for keeping baby comfy and entertained. Spinning movement, dancing lights and lively music stimulate your baby’s senses. The seven detachable activity toys make for easy transportation so your child can play at home or on the go. This fun toy encourages self-discovery and keeps your baby entertained.

Fisher-Price® Luv U Zoo™ Jumperoo™

Welcome to Luv U Zoo! In the spinning seat, baby can look around, and everywhere he or she looks there’s something fun to do with an animal friend – spinning, jumping, rattling and more. It’s safe jumping fun rewarded with lights, sounds and music. Luv U Zoo is great for developing baby’s motor skills, stimulating the senses and enhancing learning through discovery. It’s a great way to keep your baby entertained while you make dinner or tidy up!

Is it just us, or are you also a little jealous of some of these fun toys? Ah, to be a kid again! Playtime is one great reason to spend as much time as possible with your kids, grandkids and the other kids in your life. It’s such an important part of being a child that we adults just don’t get enough of. Did you have a favorite toy as a child? Have any of your childhood possessions made the trip into adulthood with you? Anything you can’t and won’t part with without throwing a tantrum? Take a time out and leave us a comment below!

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Merchandise Monday: This Round’s on Us

Is it your turn to host the next girl’s night, poker game or dinner party? Why not update your collection of home bar accessories with one of these choice items that have just been added to Hinda’s assortment? From fun, unique glasses to useful tools and storage options, you’ll be serving your guests in style, not to mention showing off your great new conversation piece!

Kelsyus® Floating Cooler™

Keep your drink chilled and within reach at the same time. The Floating Cooler attaches to any Kelsyus® float and floats in any body of water. The soft-side cooler compartment features a lid and holds up to 18 cans or 12 cans with ice. Six numbered cup holders prevent beverage mix-ups, and the whole thing folds up into an easy carry bag when not in use. The pull-out liner makes for easy clean-up. Take this to your next pool party or beach outing, and stay hydrated.


Metrokane Houdini Wine Tool Stand

Open, serve and preserve your favorite vinos with the Houdini Wine Tool Stand. This all-inclusive bar set features a lever-style corkscrew with Houdini’s distinctive look and ergonomic handles, an extra spiral, a pourer/stopper, a wine/champagne sealer, a foil cutter and the corkscrew. Like magic, the Houdini pulls a cork in three seconds flat with no more broken corks, and the coordinating tool stand makes a permanent home all of the included wine-serving tools. Sit back, relax and enjoy!

Metrokane The Wine Bar™

More than a just wine rack, The Wine Bar is the center for serving wine at home. Select a wine from the rack and the tools you need to open and seal it are at your fingertips. When not in use, simply return the tools to the handy slots provided. Because it folds flat, The Wine Bar saves space, and its carry handle makes it easy to move around your home or out onto the patio – even with wine bottles. This is a great gift idea for a housewarming, newlywed couple or any wine appreciator on your list.

Sagaform® Rocking Whiskey Glasses

There’s nothing “stiff” about these playful drink glasses. Let the good times roll with this set of six 6.75-ounce rocking whiskey glasses from Sagaform. These precision-made glasses rock but won’t knock over and are perfect for your home bar. Serve up happy hour drinks or a night cap in these unique, Roger Persson-designed glasses.

Enjoy happy hour any day of the week with this army of home bar items at your disposal. Why go to a bar when you can host your friends or coworkers in the comfort of your home? Have a favorite cocktail recipe? Share it with us in the “Comments” section below!

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Merchandise Monday: ‘Q it Up!

Spring is officially here, as of tomorrow, and not to jinx anybody, but here at Hinda, we’ve been experiencing some unseasonably warm weather for mid-March. While we’re all crossing fingers, toes and every other crossable body part hoping the nice weather sticks around, some great new backyard merchandise has conveniently come down the pipeline. Since our neighbors didn’t feel it was too early in the season for a barbeque, we think that gives us license to go ahead and talk grilling and chilling in this week’s Merchandise Monday.

The Grills

Coleman® RoadTrip® Charcoal Grill

Ideal for on-the-go grilling, the RoadTrip charcoal grill features 225 square inches of cooking area, a durable steel construction and a lightweight, easy to transport design. The porcelain-coated grate is easy to clean up and ash removal is a cinch. If you haven’t planned your next road trip yet, you’d better start now.

Coleman RoadTrip Propane Grill

The RoadTrip propane grill provides powerful, open-flame grilling anytime, anywhere. With the same great features as the charcoal grill, plus an 11,000-BTU burner and a fixed regulator, you’re barbeque-ready whether on the road or in the comforts of your own backyard.

The Chills

Coleman 24-Can Party Stacker™ Cooler

Take your summer parties to the next level with the 24-Can Party Stacker cooler. This monster is wide enough to fit a 13" x 9" pan and is stackable with multiple coolers, so you can separate your hard drinks from your soft, and keep your garage relatively clutter-free. Molded handles provide comfort for carrying from party to party all summer long.

Coleman 48-Can Party Stacker Cooler

Not to be outdone, this version holds double the amount of cans while retaining all the same features as its 24-can-holding counterpart. Be the hit of the block party or barbeque when you bust out this giant of the can-cooling world. Get ready for a busy summer, because you’ll no doubt receive many a barbeque invite after debuting this cooler.

CreativeWare™ Beverage Dispenser

Great for entertaining or for everyday use for the iced tea or lemonade enthusiast, the beverage dispenser holds three gallons of your favorite summer beverage. The wide-mouth lid is easy to fill, and an ice compartment in the base keeps your beverage extra cool. Use this dispenser indoors or out and keep your guests happy and hydrated all day.

Are you getting hungry yet? Do you have big plans for the summer, or are you just looking to catch up on your R and R? Are you a regular host of big summer barbeques, or do others host and you just show up ready to party? Consider this your invitation to comment below. 

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The Incentive Research Foundation Talks Top Trends for 2012

The Incentive Research Foundation (IRF) recently released a new white paper titled “2012 Trends in Rewards & Recognition,” which highlights 12 key areas of focus in the incentives marketing arena for this year and what changes we as an industry can expect. The folks at IRF make several great points with regard to noncash incentives that we’d like to summarize here on Hinda Blog, and feel free to peruse the research for more information.

The report opens by explaining that change is in the air, and companies are starting to re-evaluate how they do business and utilize their human capital. “Fast HR” is a movement that the IRF points to that “encourages throwing out standard tools in favor of more expeditious methods to direct, focus, and energize employees.” The report goes on to add that non-cash is aligned with the Fast HR model and is becoming increasingly attractive to the C-suite, which it views as being one of the biggest trends to watch this year.

“Today,” reports the IRF, “a new wave of respected thought leaders that include McKinsey, Harvard Business Review, PricewaterhouseCoopers and Aberdeen acknowledge the effectiveness and/or strategic business value of noncash components.” In one example, the IRF points Aberdeen’s annual “Sales Performance Management Study,” in which it was uncovered that 21 percent of best in class companies – those that out-performed rivals across all major financial categories – utilized reward and recognition programs, while only 10 percent of non-best in class did.

Studies conducted by the other thought leaders named in IRF’s report realized similar outcomes. Noncash is on the rise, though it doesn’t come without its share of challenges, specifically that “noncash programs must complement other strategies and initiatives, the nomination/winning process must be clear and the evaluation/selection processes must be transparent” in order for noncash recognition to be effective, according to IRF’s research.

Incorporating another hot trend but staying within the realm of noncash, IRF explains that wellness programs are high on the list, and goes on to say that, if your company does not utilize a reward and recognition program currently, wellness is a great place to start. In 2009, the US spent about 17 percent of its GDP on healthcare, and yet America as a whole is not a healthy country, according to World Health Organization statistics.

Wellness programs can and should be worked into an organization’s current incentives bundle, according to the IRF. “Noncash incentive additions to wellness programs have been shown (Johnson & Johnson, for example) to increase voluntary participation by up to 90 [percent], a finding from ‘Big Fat Truth about Use of Incentives for Wellness Programs,’ published by the Incentive Federation.” Not only does this make for healthier people overall, but as we all know, fewer sick days makes for more productivity and lower health insurance premiums for companies – a winning situation all-around.

One final trend of note with regard to noncash – or any type of incentive, really – is retention and culture, which acknowledges, among other things, that “a lack of consistent recognition has impacted the ‘cooperative’ nature of some work environments,” according to the IRF report. “Recent research… show[s] that employees at ‘rewarder organizations’ generate ideas 250 [percent] more frequently than employees of organizations that are not rewarders.”

Whether your company has a stellar rewards and recognition program in place, a less-than-stellar one or none at all, the IRF has provided plenty for you and your employees to consider as we move along in 2012. Again, check out the full report and feel free to let us know your thoughts in the “Comments” section below.

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