Hinda at the PPAI Expo
Hinda Incentives will be exhibiting online January 11-14, 2021 at the PPAI Expo Direct-2-You Experience.
Hinda Incentives will be exhibiting online January 11-14, 2021 at the PPAI Expo Direct-2-You Experience.
A motivating keynote speech at this year's PPAI Expo explored the importance of companies pinning down their brand. It got us thinking about the role that employees play as becoming ambassadors for that established brand and mission, and what questions leaders should consider here.
At this year's PPAI Expo, we are very excited to announce the launch of our new Hinda Partner Program. This program will help promotional products distributors, meeting/event planners and others expand their businesses by offering incentive, rewards and recognition programs to their clients. Learn more here.
During the past couple of weeks, the Hinda merchandise team hit the trade show floors at the International CES and PPAI Expo and they reported back with some pretty cool new stuff! For this week’s Merchandise Monday column, we thought we’d let the items speak for themselves.
The PPAI Expo was just last week – January 11-15 in Las Vegas.
Bugatti bags held all the swag given out at this year’s Golden Globes®!
Collegiate products from Dooney & Bourke
New bags for ladies (as well as backpacks) from Victorinox
An assortment of watches at the Wenger® booth
A sweet take on the Batmobile! (Disclaimer: this probably won’t be available in Hinda’s assortment.)
CES was also in Vegas on January 6-9. Be sure to check out our previous post from CES, as well!
Wall-mountable fireplaces from Bell’O®
Fitbit®’s array of fitness tracking devices and…
… Tory Burch for Fitbit
Intel® RealSense™ Technology puts you in control – without the need for controllers!
Lenses galore at Nikon
The Parrot® Pot waters your plants so you don’t have to remember.
Trying out Samsung®’s Oculus virtual reality headset
Be sure to check out our Facebook page for even more photos from the show floor. As always, we won’t know which of these products we’ll be adding to our assortment for some time, so stay tuned to Hinda Blog for updates on these and other great new items in our continuously expanding awards collection!
Welcome to “Hindastry News” – the latest buzz on things at Hinda!
In this issue:
• Learn more about our new Digital Awards Collection
• See us at PPAI brand.®
• Meet Katrice McDuffie, one of our star customer service reps
• Read some of the latest news on corporate gift trends
If you know someone who would benefit from receiving communications like this from Hinda, have them e-mail Alisa Schafer (aschafer@hinda.com) and ask to be added to the distribution list.
Also be sure to check out and subscribe to the Hinda Blog.
Click Here to download the current issue!
PART 2 - PPAI Expo
We continue our trade-show wrap-up with a visit to the Promotional Products Association International (PPAI) Expo, which took place in Las Vegas on Jan. 14-18, the week following CES. The PPAI Expo is the largest promotional products show in the industry, and if you’re looking for something new, you’ll find it here – along with over 11,000 promotional consultants and 1,400 suppliers in the grand exhibit hall.
PPAI is all about branding. By definition, a brand is the "name, term, design, symbol or any other feature that identifies one seller's goods or services as distinct from those of other seller's." Initially, branding was the act of burning a symbol into an animal’s skin with a hot iron stamp as a means to differentiate one’s cattle from another. This tactic was subsequently adopted in business, marketing and advertising – albeit somewhat less painfully.
Top Emerging Trends
From colors and textures to lifestyle and entertaining, new trends were out in full regalia at PPAI this year.
Let’s focus on fashion. As they say, everything old is new again. Neon from the ‘80s and brilliant pops of color ignite everything from clothing to accessories in 2013. Gold and black jewelry are on the rise, along with chunkier watches and bangle sets. Black diamonds are back, and rose gold is a must have.
Fashion handbags are getting bolder and brighter, as well. Patent leather is hot for spring, and cross-body style bags, which are perfect for commuters and multi-taskers who need their hands free, are trending right now. Pick one up with a pop of neon and you’ll be the trendsetter of your social group!
Are you a thrill-seeker? Well 2013 looks to be your year. Experience and lifestyle options were a big trend at PPAI. Everything from outdoorsy activities to unique adventures is emerging as popular categories. Coinciding with this, the health and wellness category is trending with products for working out on-the-go and staying healthy while traveling.
Speaking of outdoor living, backyard entertaining was also a big trend this year at PPAI, and portable and space-saving grills are all the rage. The latest grills are lighter-weight and easy to clean but still offer all the grilling space and quality you need when creating an outdoor meal for your family or your whole block.
This is just a smattering of the trends and products emerging this year. Check back frequently for updates via our weekly “Merchandise Monday” column right here on Hinda Blog!