The Post-Pandemic Evolution of B2B Sales
The pandemic has resulted in some dramatic shifts in the B2B world. Organizations had to adapt quickly to survive.
Industries who always depended on in-person sales call are now servicing customers with remote workers, digital interactions and ecommerce purchasing. This transition had been a long time coming, since organizations realized that digital interactions would allow for less sales costs while improving the productivity of their sales reps. However, the pandemic played a significant role in accelerating the shift when it necessitated remote work in many organizations.
The Wise Marketer has released an article by Hinda’s own Ric Neeley who describes the B2B changes caused by the pandemic and what can be done to ensure the success of your business.