The Post-Pandemic Evolution of B2B Sales: Part 2
Last month, we highlighted an article by Hinda’s own Ric Neeley who described the B2B changes caused by the pandemic and what can be done to ensure the success of your business. The Wise Marketer has now released Part 2 which discusses how to navigate the new B2B landscape and identify new approaches and best practices to help your business succeed.
While experts predicted B2B sales to change within the decade, the pandemic accelerated these changes to happen within a year instead. To adapt to this new landscape, look to your own salespeople and top performers. What makes them stand out from the rest? Once you identify the reasons for their success, recognize them as a hero that others can look up to and learn from.