New IRF Study Shows a Positive Industry Outlook for 2020

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The Incentive Research Foundation is a private not-for-profit dedicated to researching the global incentive industry. Just this week, they released their new Industry Outlook for 2020: Merchandise, Gift Card and Event Gifting. Each year, the IRF conducts research with industry professionals in companies sponsoring programs, incentive product suppliers and organizations who develop programs for a snapshot of the coming year.

This year’s study found plenty to be optimistic about in 2020:

  • 50% of program participants are expected to earn awards in 2020 vs. 38% in 2019

  • 85% of those surveyed believe their company will have “strong financial performance next year

  • A higher percentage of respondents are expecting incentive budgets to increase in 2020 vs. 2019

Click on the image below to check out the new Industry Outlook for 2020.

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