A More "Social" 2010 Motivation Show

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Our booth in actionWhat a whirlwind of a week last week was.

Participating yet again in the Motivation Show at McCormick Place, we brought not one but two booths to the show this year. In addition to our recognizable conference area seen at the show the last couple of years, we also brought to the table a merchandise booth, showing off some of the hottest new trends in merchandise programs this year.

We also had the good fortune of being able to be positioned near Helping Hand Rewards, a socially responsible initiative founded by our current CEO Michael Arkes. Michael has done a lot of great work getting HHR off the ground the last couple of years, so it was a thrill to see him recognized by the IMA with a Circle of Excellence 'Social Responsibility' Award. Running HHR as a completely separate entity from Hinda, he's done a lot using his business know-how to help positively impact those less fortunate. Paul Hebert, managing director of I2I, even featured HHR on his monthly Influence Insiders monthly podcast. 

Social at the Show

We blogged a couple of weeks ago here about seeing social media at the show. In comparison to lastGiving the legs a breather year, there was definitely a great increase in participation through social channels and the Twitter hashtag #moti. Us along with Helping Hand Rewards initiated a geolocation effort, setting up Foursquare check-ins for our respective booths. Others also used Foursquare to check into the Motivation Show itself, resulting in a fierce competition for mayorship between @drewhawkins and @incentintel.

This year we tried to emphasize more sharing than marketing. We shared pictures of the show on Twitter and Helping Hand Rewards even uploaded some viral video of the show through YouTube, marking each video with the #moti hashtag. Others even shared learnings from keynotes and sessions on Twitter for those of us who may not have been able to attend. Though there were probably only around 20 people actively sharing, it showed a giant leap in our industry's adaptation of social media.

All in all we had a great time at the show this year. Of those of you that attended, what did you think of the show?