Hindastry News - November 2013

 

Welcome to “Hindastry News” – the latest buzz on things at Hinda!

In this issue:

• Learn more about our new Digital Awards Collection

• See us at PPAI brand.®

• Meet Katrice McDuffie, one of our star customer service reps 

• Read some of the latest news on corporate gift trends 

 

If you know someone who would benefit from receiving communications like this from Hinda, have them e-mail Alisa Schafer (aschafer@hinda.com) and ask to be added to the distribution list.

 

Also be sure to check out and subscribe to the Hinda Blog

 

Click Here to download the current issue!   

  

 

 

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Hindastry News - May 2013

Welcome to the latest issue of "Hindastry News" - Hinda's corporate newsletter.

"Hindastry News" brings you the latest on the happenings at Hinda.

This issue includes:

  • Meet Greg Whitacre, our new Senior VP of Sales & Marketing
  • Dave Peer talks about the importance of executive support of employee engagement
  • Learn about the Incentive Federation's "Right to Recognize" Initiative
  • Trends we saw at Toy Fair and the Home & Housewares Show

If you know someone who would benefit from receiving communications like this from Hinda, have them e-mail Alisa Schafer (aschafer@hinda.com) and ask to be added to the distribution list.

Also be sure to check out and subscribe to the Hinda Blog. 

Click here for the current issue of Hindastry News.

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Hindastry News - January 2013


Welcome to the latest issue of "Hindastry News" - Hinda's corporate newsletter.

"Hindastry News" brings you the latest on the happenings at Hinda.

This issue includes:

  • Hinda Hits the Trade Show Scene! 
  • Dave Peer talks about the IMA with Premium Incentive Products magazine
  • Incentives to Encourage Employee Wellness
  • Introducing our Newest Hinda Hires 

If you know someone who would benefit from receiving communications like this from Hinda, have them e-mail Alisa Schafer (aschafer@hinda.com) and ask to be added to the distribution list.

Also be sure to check out and subscribe to the Hinda Blog. 

Click here for the current issue of Hindastry News.

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Dave Peer Talks to Premium Incentive Products about the Future of the IMA

“As we approach the end of the year, the IMA maintains its quest to inspire – through annual events such as the Motivation Show – and looks to 2013 and beyond with optimism, continuing its position as a promoter of the incentive industry,” says Deborah L. Vence, Associate Editor of Premium Incentive Products (PIP) magazine, at the beginning of her article “IMA Roundtable: Education and Partnerships are Vital for Incentive Industry Growth.”

Vence’s article in the November/December 2012 issue surveys top industry experts who are also IMA board members about what the IMA has to offer, and Hinda president Dave Peer – who is also the president of the IMA – weighed in.

According to her article, Vence states that, “…the Incentive Marketing Association [is] an organization that’s become known to many for imparting value to its members by offering education, research and networking opportunities, all while presenting resourceful ways to acknowledge employees, sales professionals, channel partners and customers.” And there’s no sign of this changing or slowing down in the coming year.

“A big benefit is the opportunity to exchange information with people who are experienced and who are facing the same challenges as you,” Peer says. “[There’s a] great deal of trust, so even competitors can get together and discuss things in a way that is mutually beneficial… One of the most important benefits is the annual IMA summit, which will be held in Denver in 2013. The Summit has emerged as one of the premier events in our industry where top talent is able to get together, attend workshops, exchange information and educate one another.”

Peer also says that that the IMA and its members are vital when it comes to lobbying the benefits of properly designed and managed reward programs with legislators in Washington, DC. The industry came under fire earlier this year with the GSA scandal, and the IMA and its members have taken pains in the aftermath to return the industry to a positive light and to stress the key initiatives of the IMA, which Peer says include ensuring the financial strength of the association, continuing to improve member benefits and communication and collaboration with industry trade groups to further generate awareness of the business.

“I’m confident about the future of our industry,” he says. “We’re seeing significant recovery from the Great Recession, and companies have recognized the need to engage and retain employees. There is also fierce competition in consumer loyalty… The IMA will remain the primary resource and advocate for all facets of the incentive industry but will adapt to change as the market does. The IMA services as the primary industry resource for education, research, advocacy and networking, and the association will evolve and continue to serve in this important role.”

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Hinda’s Own Stacey Wilson Talks to Premium Incentive Products about Employee Engagement

The latest issue of Premium Incentive Products magazine features an Employee Engagement Roundtable moderated by associate editor Deborah L. Vence which focuses on game components, social media and mobile as leading industry trends. Vence starts off by raising the point that having engaged employees leads to better service, customer satisfaction and overall profits. Hinda vice president, client services Stacey Wilson offered her input on employee engagement from the Hinda perspective.

Wilson begins by offering her observations of some of the trends taking place in employee engagement programs, namely that they are re-emerging after having dropped off somewhat during the Great Recession. “I think employers are feeling vulnerable to losing their good employees, and they need to get back to developing incentive programs that generate engagement,” she says. “Hinda is seeing a comeback of those mid-sized programs that were cut a few years back.”

She adds that she sees the trend leaning toward social media, gamification and mobile, and that it’s through these avenues that engagement will see a boost, but she mentions that “we are still trying to identify how well these initiatives will ‘stick’ in the industry.”

Wilson notes that the key is understanding that you need your employees to help build your business. Incentivizing both veteran and newcomer employees as the job market improves is imperative in order to make your business grow and prosper as opposed to flatlining.

She also points to social media as having an increasing role in the company, especially when it comes to employees who work from home and those with flex schedules. “Social media has been a key initiative in maintaining engagement among employees as well as engaging off-site workers,” she says. “The key in any engagement program is to ensure that off-site workers are receiving the same benefits as on-site. Off-site workers need to be self-motivated but need to feel as part of the team, as well.”

As a final thought, when asked about the outlook of employee engagement over the next few years, Wilson says, “I think it is important that the focus remain on the employee. The quality of your team is what is truly important.” Now that’s a concept we can all get behind!

Read the full article here.

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Dave Peer Talks to PIP Mag About Trends in Merchandise

In “The Power of Merchandise,” Premium Incentive Products contributing writer Rick Dandes brings up the argument that’s ubiquitous in the rewards and recognition world: What do employees really want, merchandise or cash?

Many employees say that they really want cash, but most of the time even they don’t know the real implications behind this. As we’ve outlined in past Hinda Blog entries, research shows that when it comes to effective rewards and incentives, merchandise is a far more powerful solution.

The main reason merchandise is the favored mode of incentivizing employees is because it has trophy value. You can’t exactly wave a stack of cash in front of your friends and coworkers and expect any kind of wow factor – and many companies frown on employees disclosing the amount of their cash bonuses among each other (for good reason). But if the reward is a new iPad® or other coveted item, a good story of how it was obtained comes with that reward.

Plus, it’s too easy to lump a cash bonus in with salary, in which case the bonus likely goes toward bills or other necessities and is quickly forgotten. Dave Peer, President of Hinda Incentives and also of the Incentive Marketing Association (IMA), says another good thing about merchandise is that it’s always changing, which can be refreshing and exciting for employees. Plus, it makes pleasing everyone’s variety of tastes that much easier.

While we’re on the subject, what trends does Peer see coming up in the world of merchandise incentives? “Here at Hinda,” Peer says, “we are seeing something different…in that electronics has declined to our number two product category behind home products. We’re seeing products like vacuum cleaners, kitchen electrics and one-cup coffeemakers as most desired merchandise.”

Part of the decline in electronics, Peer says, has to do with the fact that people can now get their camera and their music player integrated with their cell phone, and more people are opting for multi-feature smart phones as opposed to a separate cell phone, point-and-shoot camera and MP3 player.

However, Peer has been seeing an increase in TVs, now that HD and flat-panel price points have come down a bit since their advent. “Our television business has become much more robust than it had been previously,” Peer says. “That’s an interesting trend.”

Other trends Peer sees is an increase in the grills, grill tools and patio accessories segment, which he attributes to people doing more entertaining at home in recent years. He’s seen an increase in high-quality tool sets for similar reasons – people are staying home more and looking for little projects or ways to stay entertained at home.

Read the full article here.

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Missing: Sales – Reward Offered

The case for non-cash rewards just keeps getting stronger. A new study called “Sales Performance Management 2012: How Best in Class Optimize the Front Line and Grow the Bottom Line” conducted by the Aberdeen Group and distributed by the Incentive Research Foundation (IRF) sheds some more light on the importance of recognition and rewards as part of the total compensation package. The top 20 percent of companies signify the “best in class.”

The key finding of this study is that organizations that provide non-cash recognition perform better, and best in class companies (21 percent) are more than twice as likely to provide this type of recognition as other companies (10 percent). Furthermore, organizations that provide non-cash rewards or recognition had an average year over year annual corporate revenue increase of 9.6 percent versus three percent for all others. Best in class companies also saw increases in revenue per sales FTE and team attainment of quote versus other companies that saw deceases in these areas.

“This study definitively shows organizations that implement non-cash reward and recognition programs outperform all other organizations in several major business indicators,” noted IRF Chief Research Officer Rodger Stotz in Premium Incentive Products magazine. “Perhaps the lesson to be learned from this analysis is that professional sales staffs respond to measureable rewards and recognition much like other employees, so it’s not surprising to find that companies using such programs post better results.”

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